Client: Appleberry Farms*

Challenge: To create a newspaper ad about a new product release for mothers with school-aged children.

Goal: To introduce the new product and increase its sales.

Solution: I used language that communicated what matters most to busy moms: health, time, cost, and ease of use. By targeting these concerns, I ensured the consumers’ most important needs were addressed. I created three separate concepts, so the company would have options choose from.

Designer:**

*Spec piece

**Design coming soon!